Sustainable Sourcing Examples

H & M

H&M is a clothing retailer with a massive commitment to the transparency of its supply chain activities. On its website, there’s a list of the majority of their supplier’s information, which they update regularly. This concept helps ensure that stakeholders can verify and hold the company responsible for their suppliers’ conduct.

H&M also has a goal of using only recycled or sustainably sourced materials by 2030.


In 2010, Unilever set a goal to source 100% of its agricultural raw materials by 2020. To achieve this goal, it focused on a set of essential commodities or crops, which it termed priority. These crops include cereals, cocoa, dairy, palm oil, sugar, paper and board, soy, tea, and others.

By the end of 2019, Unilever has been able to source 88% of its essential commodities and 62% of its total agricultural raw materials.


Starbucks uses the C.A.F.E. (Coffee and Farmer Equity Practices) system to source its coffee to a 100% sustainably. The driving forces of the C.A.F.E. system include quality, economic transparency, social responsibility, and environmental leadership.

Starbucks ensures that each step of the coffee planting, harvesting, processing, and purchasing process is ethical. Furthermore, it employs third party evaluators to verify its sourcing strategies.

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