In an effort to improve the lives of farmers and the environment, a coffee company is improving its sustainable practices. They have created an organic line that they claim will be better for our planet than anything else on the market. For every purchase, it promises to plant one tree in Latin America through its Project Plant One More Tree initiative. The project promotes environmentalism while providing work opportunities by employing 500 local producers who are now eligible for benefits like health insurance and retirement savings plans which weren’t available before this program started making changes with them!